Ecommerce Design Mistakes to Avoid
Customers who shop online have a wealth of options, which is why it’s essential to make their shopping experience as simple and smooth as is possible. If customers are faced with a gruelling or confusing shopping process and are unable to complete their carts altogether and even write a negative review that could convince other potential buyers to steer clear of your store.
These mistakes in ecommerce design can cause serious damage to your sales. Fortunately, a majority of them are preventable with a bit of careful planning.
Utilizing images of low-quality
It’s not a good idea to purchase a product that doesn’t total av antivirus do it justice. This is why it’s crucial to use high-quality pictures on your ecommerce site. Having poor quality pictures can not only deter customers, but will also damage your brand reputation.
Not Offering a Guest Checkout Option
Not providing an option for customers to checkout as guests is another common error that can deter potential customers from making purchases on your website. Many customers are hesitant to sign up for an account with the new site, particularly when it requires them to provide personal information, such as their email address. It is recommended that visitors sign up with their social media accounts instead to streamline the process. This will reduce the privacy concerns of visitors.
Finally, another big ecommerce design flaw is having a messy and unorganized menu structure. It’s crucial to establish a clear strategy for how each page of your website will appear, so that navigation is easy and user-friendly for customers. Make sure each page is structured according to the type of content it contains and make it easy for visitors to locate the products they’re searching for.